Saturday, April 30, 2011

How to Make a Billion Dollars: Chapter 2

CHAPTER 2: DON’T CLIMB
Close your eyes and imagine this if you will.  You are at the mall shopping for some new gadgets and gizmos.  Because you spent all night working on your new business you haven’t eaten and would like to stop by the Orange Julius for a quick little snack.  Now on your escalator ride to the second floor some pushy old man flings you aside as he climbs step by step because he needs to make it to the restroom before he exits his bowels all over the mall floor.  This sad old man was climbing while you, a young up-and-comer, were pleasantly standing on the escalator allowing it to briskly ascend you to the awaiting Julius.  
Climbing is a waste of time and energy.  Time and energy that could be well spent on making a billion dollars.  All it does is make you sweaty and exhausted.  Why would you climb up the escalator?  That doesn’t really make any sense.  If the genius that designed the escalator wanted you to climb up it, he wouldn’t have made it move in the first place.  What kind of people climb in this world?  Rock climbers, ladder salesmen, poor people.  You don’t want to be a rock climber because that involves risk.  And what you will learn in chapter 5 is that billionaires don’t take risks.  Secondly, ladder salesmen are poor people.  Genius rich billionaires ran them out of business when they opened up great stores such as Walmart and Home Depot.  You don’t want to be a poor person so why would you sell ladders?  Finally, you don’t want to be a person or else why would you be reading this book?
I obviously am not just talking about climbing literally.  I’m also using it metaphorically (see 'note' at bottom).  A good businessman doesn’t climb his way to the top because he starts at the top.  If you find yourself starting at the bottom you might want to pick up my companion book Starting at the Bottom for the low price of only $300.00.  Now I know what  you’re thinking.  
How am i supposed to start at the top?  That seems impossible.  Doesn’t my idea need time to grow into a billion dollar money-maker?  The long and short answer is no, and here’s why:

1.  I had an idea for a great book.  I wrote the great book and instantly became a billionaire
2.  When Steve Jobs created the mac it began as a top-selling money making machine.

Whenever you find yourself in a situation where you might need to climb you need to stop and think, “what good am i going to get from climbing right now?”  To help you with your decision I have created a list of pros and cons for climbing:

CONS:
Very sweaty - Nobody likes a sweaty person.  Everyone finds them unattractive.
Tiresome -  Would you rather be full of energy, or drained and exhausted from climbing all the time?
Waste of time -  Climbing takes time
Waste of car - Anywhere you need to climb you could probably drive instead.
Mentally unstable -  “Climbing is so stressful on the mind that it makes an individual mentally unstable,” (pp. 36 from Starting at the Bottom by Jonathan Miller, 2010).  

As you can see the cons greatly outweigh the pros, because there are no pros.  Remember, climbing and billionaires do not mix.


Note: Metaphor - A comparison without using 'like' or 'as'. The definition of a metaphor was teken from “Definitions and You” by Jonathan Miller, 2010.

How to Make a Billion Dollars: Chapter 1

How to Make a Billion Dollars
By Jonathan Richard Miller

At some point in every person’s life they wake up and ask themselves “how do I make a billion dollars?”  This book will give you all the knowledge you’ll need to do just that.  It will provide amazing step by step instructions on what needs to be done in order to succeed.  
I know what you’re asking yourself.  “How come the writer of this book isn’t a billionaire?”  Well, that’s a very good question.  It’s a valid point and one that I could argue about for pages and pages.  But this isn’t a book on how to debate someone, it’s a book on how to make a billion dollars.  Which brings me to the first step in becoming a billionaire.


CHAPTER 1: DON’T ARGUE
Arguing is a part of every person’s life...unless you are a billionaire.  Billionaires don’t argue or debate people on anything.  Ask Steve jobs if he argued with anyone when he invented the Mac.  Or ask Steven Speilberg if he debated with his friends when he made E.T.  Don’t bother asking them actually because i’m telling you here and now that they didn’t.  
There are probably going to be several things in this book that you would like to argue with me about.  Why did this book cost $300.00?  Why shouldn’t I argue? All that’s going to do is prolong your eventual success.  You’ve waited long enough and why wait even longer when you could be a billionaire?  
First let’s go ahead and define what it means to not argue with someone.  Let’s say you want to open up a video rental chain, but your friend (let’s call him Billy) is telling you it’s a dying business being overrun by digital distribution.  Look at Blockbuster Video for example.  A decade ago they were a thriving business but now they are a dying company holding on for dear life.  The next logical thing to happen is for you and Billy to start to argue with each other.  Only two things can come out of this.  Either Billy and you split ties, burn bridges, and throw away thirty-five years of friendship and memories.  Or, even worse, you decide your friend is probably right.  It would be a fools errand to open up a video rental chain in this day and age and you lose hundreds of hours planning and tens of dollars on writing up a business plan.  Congratulations entrepreneur, your business is gone and you are still working minimum wage.  Your dream of becoming a billionaire is but a distant memory all thanks to one little argument.
There are three questions you need to ask yourself after anything happens in your life:

1. Am I a billionaire?
2. Why am I not a billionaire?
3. On what page of How to Make a Billion Dollars can I find my solution.

So for example, after your argument with Billy you would need to reflect on the situation and ask yourself those three questions.  

1. Am I a billionaire?
The answer is no.

2. Why am I not a billionaire?
Because you didn’t follow the first step to making a billion dollars

3. On what page of How to Make a Billion Dollars can I find my solution.
Well you can find it on page 1. But obviously you don’t own my book on how to make a billion dollars, because if you did you would never have argued in the first place.

The first hurdle is usually the hardest.  Here are a few great tips to help you get past that first step on the staircase of success.  First make sure to use a lot of post-it notes.  They are a great way of always reminding you what needs to happen.  Second, always carry around this book.  Those are the only two tips you need to get past this first hurdle.  But don’t worry.  Although the mountain my seem tall and insurmountable, when you’re a billionaire you will never have to climb a mountain again!